Our community investment program encompasses strong relationships with the communities in which we operate in Canada, Australia, United States and Central Asia. Our program is built on the fundamental belief that supportive communities are a key measure of the company's long-term success. Each year the company targets one percent of after-tax net earnings for community initiatives and projects.
Cameco volunteers at this year's Pink Game helped to raise $40,000 to grant dreams to cancer patients. Thank you to Rider Nation, who purchased a record number of pink merchandise items from our volunteers.
The new Cameco Northern Saskatchewan Scholarship is a dedicated program specifically for students in the northern Saskatchewan administration district. It's one of a collection of scholarship opportunities that Cameco and our partners offer to students.
Cameco recently helped bring Michael Landsberg's #SickNotWeak mental health initiative to a number of Saskatchewan communities.
Cameco's people provide important leadership to community organizations and campaigns. Since beginning in 2004, our Employee Giving campaigns have provided more than $11.3 million back into our local communities.
In 2017, the Cameco-wide Employee Giving campaign resulted in $320,600 benefit to a variety of charities in our local communities.