Cameco's goal is to be a dominant nuclear energy company – the supplier, partner, employer and investment of choice in the nuclear industry. To achieve this goal, we are pursuing four main strategies:

• maintain our competitive advantage in uranium and conversion,
• maximize growth in uranium markets,
• continue vertical integration, and
• promote growth of the nuclear energy industry.

In pursuing growth, our approach is long-term and financially conservative. Potential investments must meet an appropriate rate of return. We also seek to leverage our strengths through joint ventures and strategic alliances to build relationships with industry leaders and gain access to promising projects and technology.

For more information on our strategy see the 2010 Annual Report.